Viral Marketing |
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Viral marketing is a type of marketing that encourages recipients of the
campaign's message to pass it along to friends, family and colleagues.
Because viral marketing relies on referral marketing, communication tools like email and the Web
are powerful assets to deploy in a marketing campaign. Viral marketing takes advantage of the power and cost effectiveness
of email database marketing, while staying clear of the pifalls often associated with it.
Read more about Viral Marketing.
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